Digital Leader · Speaker · Lecturer
Omnichannel and digital innovation are my home. I connect people, technology and new perspectives.
Digital business. Different perspectives.
About me
“You'll never know
until you try.”
As Chief Digital Officer (CDO) / VP Digital & Innovation at the Fielmann Group, I am responsible for driving the digital transformation and advancing all digital products, services, and platforms across the entire value chain.
With over 25 years of experience in digital business – including roles at the Otto Group and as a startup founder – I have been shaping scalable omnichannel solutions for more than a decade, driven by technology, data, and artificial intelligence.
Besides my work, I have been a lecturer for e-commerce at Hochschule Fresenius since 2013 and always enjoy connecting with inspiring people and exchanging ideas.
Years in digital business
Joined the Fielmann Group
Podcasts & conversations
On digital change, new opportunities and what will shape tomorrow’s retail.
Latest podcast · BIG BANG KI FESTIVAL
At Fielmann, AI is already a business necessity – driven by what customers need. On the BIG BANG Podcast, I join host Ayşe Mese to discuss how we use customer data, improve advice and rethink processes. We explore the connection between personal service and digital excellence – and how AI is transforming the entire omnichannel experience.
Update on Omnichannel model of Fielmann as guest with Erik Siekmann
Listen now
Insights on Digital Transformation and Innovation at Fielmann.
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About AI-supported consulting, digital price tags & smart glasses at Fielmann.
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How has Fielmann evolved? AI implementation in the company.
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Trends in digital platform economy and E-Commerce.
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Short | AI, Omnichannel & Relaunch – the Fielmann Update.
Listen nowPress
Handelsblatt · Katrin Terpitz
How can digital tools create more time for personal advice? Handelsblatt explores how Fielmann uses intelligent appointment scheduling, virtual try-ons and digitally supported eye tests to reduce waiting times and support staff. The focus is an omnichannel experience that connects digital services with in-store expertise – improving service and customer satisfaction.
Read the article in the Fielmann newsroom (German)On stage
The best ideas emerge through conversation. As a speaker, I share experience and new perspectives.
A meeting place for family businesses, policymakers and global thought leaders.
Exploring entrepreneurship, AI and new opportunities for Europe.
AI exhibition, conference and business festival for inspiration and networking.
Practical ideas and solutions make AI tangible and useful.
Applied AI conference in Dresden with over 1,500 guests.
Practical use cases, AI agents, automation and lessons from real-world implementations.
The leading conference for digital commerce in the DACH region.
Annual event with top speakers from E-Commerce and Retail.
Europe's leading E-Commerce event with over 14,000 visitors in Berlin.
Networking with top exhibitors and E-Commerce experts from across Europe.
The conference for innovation and digitalization in retail.
Professional exchange between retailers, manufacturers and tech companies.
The largest digital festival in Europe at the Hamburg exhibition halls.
Industry meeting with expo, conference and masterclasses for digital.
Swiss Conference for Retail and E-Commerce | StageOne Zürich-Oerlikon
The class reunion of Swiss retail with inspiring keynotes.
The conference for connected retail, bringing together E-Commerce decision-makers.
Practical presentations, interactive workshops and networking in Düsseldorf.
LinkedIn Feed
Recent thoughts, posts and discussions on LinkedIn.
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Contact
A new perspective, an exciting idea or simply an exchange of thoughts? I look forward to hearing from you.
